anna cox
Marketing strategist, storyteller, and professional brand builder helping brands connect — with people and with revenue.
expertise
A professional dot-connector across creators, culture, and conversion; I build partnerships, creator ecosystems, and growth strategies for DTC, hospitality, service-based, and lifestyle brands.
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Turning partnerships into growth engines, and audiences into communities.
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Growing relationships and revenue
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Building strategy with a focus on KPIs and ROI
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Building brands people believe in
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Connecting partners, culture, and conversion
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I turn brand moments into memorable experiences that people talk about.
by the numbers
9+
years experience
+321%
increase in ROAS
873M+
press impressions
$3M+
creator revenue
700+
creator relationships
$2M+
partnership revenue
24M
annual social impressions
who I am
Equal parts big-picture thinker and detail-obsessed executor, I approach every project with curiosity, intention, and a sharp eye for what makes people care.
Professionally, I build partnerships, creator programs, and growth strategies that help brands actually connect with people.
Personally, I’m fueled by good design, natural wine, outdoor time with my dog Bertie, and an arguably unhealthy relationship with Bravo television. I’m semi-fluent in French, currently learning about native plants and pollinators, and will almost always say yes to a creative side quest or last-minute travel plan.
case studies
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Supported the transition from Getaway to Postcard Cabins during the brand’s acquisition by Marriott International, helping shape partnership storytelling and creator communications throughout the rebrand. The work focused on maintaining audience trust while evolving the brand into a more scalable and culturally resonant identity.
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Built and scaled a multi-semester creator ecosystem for Ship&Play designed to own the college move-in and move-out cycle through influencer marketing, paid amplification, and customer insights. By activating creators across priority campuses during peak stress moments, the program generated high-performing UGC, actionable audience data, and a repeatable growth engine designed to compound awareness and conversion over time.
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Rebuilt and scaled Postcard Cabins’ affiliate program into a high-performing acquisition channel through strategic publisher recruitment, partner segmentation, and conversion optimization. The result was a 70% increase in affiliate revenue, sustainable CAC efficiency, and a long-term growth ecosystem designed to compound over time.
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Concepted and executed an experiential outdoor dining series designed to deepen emotional connection with the Postcard Cabins brand through hospitality-driven storytelling and immersive brand moments. The events generated creator content, PR opportunities, and elevated the brand’s positioning beyond traditional travel marketing.
kind words
“Anna has a rare ability to make a brand partnership feel both deeply strategic and deeply human. During our time working together at Getaway, she consistently brought thoughtful ideas to the briefing process while still allowing me to fulfill my creative vision and trusting me to know what performs for my audience.
What always stood out to me most was her balance of creativity and operational mind. She could zoom out to think about long-term brand positioning and then immediately zoom back in to a single post creative. Anna is efficient without ever feeling transactional, analytical without losing the emotional side of marketing, and collaborative in a way that makes teams genuinely excited to work with her. She’s the kind of person who elevates both the work and the people around her.”
— Rachel Dixon