I help brands turn awareness into affinity—and affinity into measurable growth.

Across influencer and affiliate marketing, partnerships, and brand strategy, I build systems where storytelling and performance aren’t at odds—they reinforce each other.

With experience spanning hospitality, lifestyle, service-based, and direct-to-consumer brands, I bring a dual lens to every engagement: how it feels to the audience, and how it performs for the business.

expertise

BRAND

STRATEGY

Brand Positioning • Narrative Development • Messaging Frameworks • Campaign Concepting • Creative Direction

I translate brand vision into measurable, scalable growth.

What this looks like:
Shaping how a brand shows up in the world—what it stands for, how it speaks, and why it matters.

Desk with laptop, a cup of coffee, papers, and a pen, with a black background and white surface.

Blurry black and white photo of a young woman with long hair wearing a leather jacket, standing against a plain wall.

INFLUENCER

MARKETING

Influencer Strategy • Creator Sourcing & Management • Campaign Execution • Paid Media and Whitelisting Optimization • Performance Tracking

I turn partnerships into growth engines, and audiences into communities.

What this looks like:
Building creator programs that go beyond one-off posts—designed for sustained impact, brand alignment, and measurable ROI.

AFFILIATE

MANAGEMENT

Affiliate Strategy • Publisher Recruitment • Partner Lifecycle Management • Commission Structuring • Performance Optimization • Reporting & Attribution

Equal parts relationship builder and revenue driver.

What this looks like:
Building affiliate ecosystems that function as long-term growth channels, not just passive revenue streams. From recruiting aligned publishers and creators to optimizing partner performance and retention, I focus on scalable programs designed to compound over time while maintaining strong brand alignment and efficient acquisition costs.

A black and white photo of a small newsstand with magazines and newspapers, two women standing in front of it, one reading and the other looking at the display, with trees and buildings in the background.

Shadow of a person holding a book on a textured wall.

PARTNERSHIP

DEVELOPMENT

Strategic Partnerships • Co-Marketing Campaigns • Brand-to-Brand Collaborations • Sponsorship Strategy • Partner Relationship Management

Professional dot-connector across partners, culture, and conversion.

What this looks like:
Designing and leading partnerships that feel mutually valuable, culturally relevant, and commercially effective—not transactional.

GROWTH

OPTIMIZATION

Full-Funnel Strategy • Affiliate Marketing • Channel Optimization • Reporting & Insights • Revenue Growth Strategy

I make strategy feel human—and results feel inevitable.

What this looks like:
Connecting storytelling to outcomes—ensuring creative work is not just compelling, but conversion-driven and scalable.

Black and white close-up photo of wildflowers with tall thin stems and small daisy-like flowers, some in bloom and some as buds, against a dark background.

A woman with sunglasses on her head is setting a table outdoors by a lake, with a wooden table and glassware, in black and white.

EXPERIENTIAL

ACTIVATIONS

Event Concepting • Experiential Marketing • Brand Activations • Influencer & Partner Integration • On-Site Strategy & Execution

Where brand storytelling meets real-world connections

What this looks like:
Creating immersive, story-driven experiences that bring the brand to life in the real world—designed to spark connection, generate content, and extend impact far beyond the moment itself.

check out work