I believe that the best brands create a feeling, a point of view, a sense of belonging you can’t quite replicate. That’s the work I care about, and the work I’ve built my career around.

I’m a brand marketing leader with 9+ years of experience spanning hospitality, service-based businesses, lifestyle brands, and direct-to-consumer products. That range has shaped how I think: hospitality taught me how to obsess over experience, service brands taught me how to build trust, lifestyle brands sharpened my sense of culture and identity, and DTC taught me how to convert attention into measurable growth.

I’ve led influencer and affiliate strategies driving six- and seven-figure revenue, built creator ecosystems from the ground up, and developed campaigns designed to live far beyond a single post or moment. My approach blends creative instinct with analytical rigor—equal parts narrative and numbers.

But more than anything, I’m relationship-driven. I believe the most powerful marketing comes from trust. Whether I’m working with creators, cross-functional teams, or brand partners, I focus on building ecosystems where people feel genuinely invested. Because that’s when the work becomes not just effective, but magnetic.

I’m especially drawn to brands that stand for something—those rooted in sustainability, equity, and thoughtful growth. My style is strategic, but never sterile. Creative, but always grounded. A little playful, a little obsessive, and deeply committed to making work that actually matters.

Outside of work, you can usually find me with a glass of wine in hand, planning my next trip, or outside with my dog, Bertie. I’m currently tending to a vegetable garden and slowly learning the ins and outs of native plants and pollinators—equal parts curiosity and intention. I’m semi-fluent in French, have a soft spot for interior design, and tend to pick up a new craft whenever I need a creative reset. And if you really want to get me talking, bring up the Real Housewives or anything currently airing on Bravo.

If you’re looking for someone who can zoom out to shape the vision and zoom in to execute it, all while bringing energy, perspective, and a strong point of view—I’m probably your girl.