work that worked
A peek behind the curtain at the campaigns, collaborations, and growth strategies that kept me caffeinated, creatively fulfilled, and deeply attached to my analytics dashboards.
creator-led
blitz campaign
SNAPSHOT
Goal:
Own the college moving cycle
Focus:
Influencer Marketing | Paid Amplification | Customer Insights
Role:
Sr. Manager, Partnerships @ Ship&Play
Impact:
35 creators activated in one week over 7 priority campuses
50 TikToks published
107 Instagram Stories posted
XX Impressions
$XX attributed revenue
CHALLENGE
Ship&Play solved a real problem—making college move-in and move-out drastically easier for students and parents—but needed to build awareness during the exact moments when stress, intent, and decision-making converge.
STRATEGY
Rather than treating influencer marketing as a one-time awareness play, I helped structure a multi-semester creator ecosystem designed to compound over time. The program combined creator-led storytelling with first-party consumer insights, turning content into both a growth engine and an intelligence tool.
EXECUTION
Activated nano and micro creators across high-priority universities during peak move windows
Built a UGC program optimized for TikTok, Instagram Stories, paid amplification, and whitelisting
Developed survey-driven feedback loops capturing audience sentiment, pain points, and booking behavior
Managed creator onboarding, briefing, approvals, reporting, and performance recaps
Used campaign insights to refine future positioning, paid media strategy, and creator briefs
OUTCOME
The campaign generated a scalable library of authentic, high-performing content while giving the brand a deeper understanding of its audience across both students and parents.
More importantly, it established a repeatable program structure designed to build awareness, data, and brand familiarity semester after semester.
rebrand support
& marriott acquisition
SNAPSHOT
Focus:
Brand Positioning | Partnership Nurturing | PR Management
Role:
Senior Brand Marketing Manager @ Getaway House / Postcard Cabins
Impact:
Supported transition from Getaway to Postcard Cabins
Contributed to partnership and creator positioning during acquisition by Marriott International
Collaborated on press release creation and announcement strategy
CHALLENGE
Rebrands are delicate. This one carried even more weight: evolving a beloved hospitality brand while preserving the emotional connection audiences already had with it.
STRATEGY
I helped shape how the new brand identity translated across creators, partnerships, and external storytelling—ensuring the transition felt intentional rather than corporate.
EXECUTION
Contributed to partnership and creator messaging strategy
Helped align influencer programming with evolving brand voice
Collaborated cross-functionally across brand, PR, and growth teams
Supported storytelling continuity during acquisition transition
OUTCOME
The rebrand maintained audience trust while creating space for broader cultural relevance and long-term growth under a globally recognized hospitality ecosystem.
scaling affiliate
into core growth channel
SNAPSHOT
Focus:
Affiliate Management | Growth Optimization | Search Visibility
Role:
Marketing Manager of Affiliate & Influencer @ Getaway House
Impact:
Affiliate revenue increased 70% in 6 months
Channel share grew from 5% to 12%
Maintained $15 CPA
CHALLENGE
Affiliate channel was underdeveloped and largely viewed as supplemental rather than strategic.
STRATEGY
I rebuilt the program from the ground up—focusing on segmentation, publisher diversification, targeted placements to improve SEO, and long-term partner engagement instead of one-time wins.
EXECUTION
Recruited editorial, loyalty, and commerce publishers
Built communication cadences and retention systems
Diversified publisher mix across major media platforms
Optimized conversion pathways and reporting structures
Developed scalable SOPs and operational workflows
OUTCOME
The affiliate channel evolved into a major acquisition driver while maintaining efficient customer acquisition costs and sustainable long-term growth.
open-fire
dinner series
SNAPSHOT
Focus:
Experiential Marketing | Hospitality | Community Engagement
Role:
Senior Manager, Brand Marketing @ Postcard Cabins
Impact:
Michelin-trained chef partnerships
Multi-channel content generation
Elevated lifestyle positioning for the brand
CHALLENGE
The brand wanted to deepen emotional engagement beyond cabin stays and create experiences that embodied the slower, more intentional lifestyle the company represented.
STRATEGY
We leaned into intimacy, atmosphere, and sensory storytelling—creating open-fire outdoor dining experiences designed to feel cinematic, communal, and deeply shareable.
EXECUTION
Developed and launched experiential dinner series
Managed chef and vendor relationships
Coordinated creator attendance and content capture
Built post-event reporting frameworks and performance recaps
Extended event storytelling across PR, influencer, and social channels
OUTCOME
The events strengthened the brand’s hospitality positioning while generating rich creator content and meaningful press opportunities far beyond the event itself.
